The Benefits Of Using Direct Response Marketing
There are 2 different types of marketing strategies that various businesses are using nowadays and these include mass marketing otherwise known as branding and direct response marketing. With regards to mass marketing, the goal for this type of marketing campaign is to remind prospects as well as customers about your brand and the products as well as services you’re offering. The idea here is, the more items that you run ads from your brand, the more likely people will be conscious about it.
Now in regards to direct response services, it is designed in a way that it compel prospects and evoke immediate response to take specific actions like opting in to your email list, calling or picking up the phone for more information, being directed to a website or place an order.
Between the said topics, we are going to put more emphasis on direct response services.
Number 1. It is trackable – that’s when someone responded, you can know which media and which ad was accountable for generating such response. Now unlike mass media marketing, it is impossible to know what ad compelled people to buy from you.
Number 2. It is measurable – because of the reason that you’re aware of which ads are responded to and to how many sales you have received from each, you can measure exactly how effective every ad you’re running. From there, you can simply drop or change the advertisements that are not giving you adequate ROI.
Number 3. Uses compelling headlines as well as sales copy – direct response services has compelling message of strong interests to your prospects. It is making use of attention grabbing headlines together with a strong sale copy. More often than not, the ad looks like an editorial than an advertisement which makes it 3x more likely to be read.
Number 4. It is targeting specific niche or audience – you can target your prospects that are within specific geographic zones, verticals or niche market. The ad is aiming to appeal to narrow target market.
Number 5. Creates special offer – there are often specific valued packed offer when using direct response services. More often than not, the goal isn’t necessarily selling anything from the ad but just to make your prospects take action like requesting free report and so on. The offer is focused on your prospects than of the advertiser and talks about their desires, interests, frustrations and fears of customers.
If we will compare and contrast, mass media or brand marketing has broad, one-size fits all marketing approach is centered on the advertiser which is different from direct response services that is a lot more specific.
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