Why Businesses Should Use Lanyards as a Promotional Tool

While the lanyard’s origins can be traced back to 15th century France, they’ve grown more popular here in the 20th century as a promotional tool. Custom lanyards have a variety of uses that are only limited by the wearer’s creativity. For example, they’re a great way to hold mobile phones and other gadgets, and they can help people keep track of their keys. In the corporate setting, lanyards are used to hold name tags and identification badges. While it’s easy to understand why lanyards are popular, users should look at various factors when choosing them.


When choosing custom lanyards, the buyer should first consider material options. For public events that require one-time usage, polyester straps and plastic clips are ideal because of their low cost. Conversely, for events involving large crowds, it may make sense to use lanyards made of more rugged materials.

Usage as a Promotional Tool

Whether a company is just starting out or there’s a new service or product being launched, promotional tools are an important part of a marketing plan. Using promotional materials effectively can increase customer numbers, which results in the potential for higher sales and increased profits. Below are some of the advantages of using lanyards as a promotional tool.


Lanyards have unique marketing advantages. They can include the company’s name, logo or slogan, and they serve as a low-cost form of advertising. They have several uses, and they can carry whistles, ID cards, keys, flash drives and other items. Those made from more rugged materials can hold bigger things such as cameras, phones and water bottles. Whether the recipient is a child or an adult, they’ll certainly enjoy it.


While lanyards make a good marketing tool, some companies may not want to overspend on them. Compared to other promo items, lanyards don’t cost much to make. However, prices can vary depending on the following factors.

  • Material type

  • Printing options

  • Attachments

  • Delivery time

  • Shipping

With custom lanyards, businesses can promote their services and products to a wide audience in a cost-effective way. Call today to get started or visit the website for additional info.